When the Going Gets Tough, the Tough Reposition!

Perhaps you’ve tried everything to prevent decreasing sales and obtain more customers, or get your current ones to spend more. You’ve offered promotions, service plans, and discounts. You’ve advertised and advertised, but wonder if anyone is even out there listening. Now what?

Rather than curse the recession, why not view it as an opportunity? An opportunity to reposition your company or brand in front of the right consumers. The people who are not only out there still spending—but spending their money on high end products and services.

Yes, I’m talking about the luxury market.

While still affected, the luxury market is by far the least affected by the recession. They are a select group of proactive consumers who only seek out and buy from companies they view as among the very best--and prefer products and services that are outwardly apparent to others. Despite the recession, this group is continuing to live out their affluent lifestyles.  If you consider your company to be composed of high-end products and services, or have some products and services that may fit the high-end market: You need to take advantage of this.

Benefits of Advertising to the Luxury Market:

• Raise the perceived quality of your brand

• Heighten your company/brand awareness

• Create an overall confidence in your product or service to the consumer

• Increase the amount of each individual sales ticket

• Send a strong message of corporate stability within a chaotic business environment

• Brand association amongst high-end advertisers

While all this may sound great, there is still the risk of reaching the wrong people. And if you don’t know where to find these wealthy consumers, or what methods work best, you may still be scratching your head (or banging it against a wall, whichever the case may be!)

Let TNT Help you Reposition your Brand and Reach the Right Luxury Consumers.

We can get you and your company in front of the most specifically targeted affluent market here in Southern California. While most forms of media only target consumers by demographics, (age, income, gender, etc.) We target using both demographics and psychographics.

Psychographics= Documented Lifestyle

Psychographics take the assumptions out of just using demographics. Using the Claritas Prizm tool, our psychographics segmentation has allowed us to understand so much more about these high-end consumers.

We know:

• Their personalities, their purchasing attitudes, and the activities they choose to participate in

• How many and what kind of cars they drive, if they own a boat or own/lease planes

• How much they annually spend on fashion, jewelry, home furnishing, electronics, cosmetic procedures, beauty aids and travel habits

• How many houses they own, the average value of these houses and what they’re spending on remodeling.

• Much more!

Not only can we help you reach these targeted wealthy consumers, but we have access to and can place you in a complete combination of media: Print, Email, Online and Direct Mail.

This is an arsenal of tools to possess when targeting a specific market, and in your case the luxury market.  Give us a call today. There is no cost for meeting with a TNT Representative to discuss if advertising to the luxury market is for you.